There’s something special that happens when a restaurant strikes a perfect balance of great food, great fun and great service. Finding the formula for success that fits your concept and satisfies your guests can be a challenge. Here’s some inspiration to help you craft your legacy.
While “crafting” is usually considered a stay-at-home activity, this is a celebration of carefully crafted brews and foods. Get the word out with customizable table tents that remind guests you have the perfect food for their favorite brew.
Drive people through the door on slower weeknights with $1 baskets of craft beer battered fries and signature dipping sauces when they order a round of pints from the bar.
Have some fun during baseball season with game-day specials. Offer local beer “pitchers” and appetizers made with craft beer “batter” for a bundled price.
If you have an outdoor patio, draw the backyard grilling crowd in with drink and appetizer specials paired with a fun movie or trivia night under the stars.
Push all the tables together in your largest dining area and serve a meal to many unacquainted guests. Sounds unusual, but it’s becoming more common. You’ll be offering a place to meet, mingle and eat for those who want to feel like they’re part of an everyday celebration.
Offer guests just a little something to eat with happy hour small plates paired with tall draft beers for a bundled price.
Use our customizable LTO menus to create food pairings that complement the season’s brews on tap.
If pairing is an art, why not let your guests be the artists? Offer beer flights and small plate flights intended for sampling, sharing and overall enjoying.
Encourage guests to tag your restaurant in a post on their favorite social media app in exchange for $1 off an appetizer at the table. Not only will you get the appetizer sale, you’ll get some pub-licity too.
This simple menu tweak goes a long way for those who don’t feel like breakfast at breakfast or dinner at dinner. Put a bloody mary + Fries Au Cheval on the dinner menu, and an IPA + Bacon-Glazed Fries on the breakfast menu. You’ll pique curiosity and satisfy those inverted appetites.
Secretly slip tables quick questionnaires about their service at your place with a coupon for a discounted appetizer to make sure their experience is one worth a repeat visit.
Let customers purchase their very own Brew City® pint glass, housed on site or off, and every time they bring it back in, fill it with their beer of choice for a special price.
Reward loyalty with a passport punch card worth an appetizer special after three purchases “around the menu.” You could even have customers write their name and email on the back of completed punch cards and then hold a drawing for prizes like Brew City® Bottle Openers.
Partner with a local business to provide practical services that help your customers simplify their days. Make 5 p.m. "drop-off" and “delivery” time for dry cleaning. When customers show their restaurant receipt, give them a coupon for one free shirt cleaning.
Invite loyal guests to be part of your Tasters Club—guests who get to rate and review possible additions to your food and beer selections.