LTOs (limited time offers) can boost traffic and bring in new customers. They're right for operators of any size. And best of all, with a little planning, LTOs don't require a complete menu revamp.
McCain can help
make LTOs turnkey.
Start with our how-to guide, an easy way to begin defining and planning your LTO. Next, find inspiration and menu ideas from McCain chefs. Finish by getting the word out with tips from our marketing guide. It’s all part of how we help you unlock your menu potential.
How to Create a Winning LTO
Start simple. Consider your key components, then dial up or down the number of ingredients to match your menu, pricing strategy and customers’ preferences.
Base
Your primary ingredient you build menu item around — fries, crispy veggies, a burger or a wrap.
Creamy or Smooth
Think cheese, mayo, tahini-ranch or a tomato-based sauce like BBQ.
Salty or Savory
Try pickles, pickled onions or even pepper jelly or bacon jam.
Garnish
An ingredient for added freshness, crunch or flavor like herbs, nuts or fried onions.
Drizzle
Additional sauce for color, texture and flavor.
Top Trends To Inspire Your Team
We've crunched the top consumer trends to find four that can help guide the creation of your next LTO.
Veggies In Demand
With veggies going mainstream, now is the time to be inventive and add more variety to your menu.
Inspiration: Pub Pickle Nachos
Comfort Foods, Elevated
Consumers love nostalgic, soothing dishes. Chefs are responding with a creative twist.
Inspiration: Late Night Breakfast Poutine
Make it Their Way
Give your customers control. Let them play with the menu and feed their creativity.
Inspiration: Queso Fundido Loaded Fries
Expect the Unexpected
Customers are seeking adventurous flavors and unexpected experiences.
Inspiration: Nutella Rocky Road Onion Rings
Promoting your LTO
Once you’ve unlocked your menu potential and created your LTO menu item, it’s time to get the word out. In our new guide, find a mix of beginner tips and advanced tricks for:
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Defining your LTO & Planning your campaign
We talked to our advertising agency and got inside tips and advice on how to define your LTO, plan your campaign and get the word out on social and other digital channels.
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Taking Insta-Ready Photos on your Smartphone
The same photographer that takes drool-worthy photos for us? We asked him to share tips and tricks on how to take great food photos — no expensive equipment or complex set-ups needed.
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Customizable Table Tents, Menu Inserts and More
At our new Chef’s Circle, you can upload photos and your restaurant logo to create print-ready promotional materials for your next LTO.
Let’S Talk
Your McCain rep is here to help inspire your next LTO.
For product or other support, contact us today.
Additional Resources
LTOs (limited time offers) can boost traffic and bring in new customers. They're right for operators of any size. And best of all, with a little planning, LTOs don't require a complete menu revamp.
To view and download our free resources, please fill in the form.