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A Trend to Watch
In just four years, craft beer has grown 16% on menus compared
to domestic and imported beers that are declining.1 When you pair appetizers with premium craft beers, you maximize profits by featuring two of your most profitable menu categories. See how Brew Chefs are doing it.
Forty-five percent of menus feature IPAs.2 Add a perfect pairing partner to the menu with new Brew City® IPA Beer Battered Gouda & Mozzarella Cheese Bites.
Three out of 10 beer customers automatically reach for their favorite brand when ordering a pint, leaving 70 percent to decide every time they visit.3 Rather than letting them self-navigate the craft beer menu, guide them with server suggestions or pairings printed on menus. Master food-and-beer pairings with the True Beer Food™ app.